Digital Advertising Content Match Fail!!

I have spent more than a few hours this week pondering and writing about digital advertising. I had just wrapped up┬áthis week’s writing projects and decided to take a quick break looking at Pinterest. The Joss Group has several boards on the site, including one about baking and cooking. Today I saw a nice image something called Cranberry Christmas Cake–goodie! I clicked through and was reading the details and scrolling for the recipe when a digital ad popped up (see below). I had to laugh–total content match fail!img_1628