Posts by Molly Joss Out Loud

Molly Joss, the owner and founder of the Joss Group, launched the company in 1994 to provide editorial, marketing, and management consulting services to publishing companies and business-to-business and consumer product suppliers. Before starting her company, the Joss Group, she was the Marketing Director for Seybold Publications, an internationally known group of high-tech newsletters. Also during her time at Seybold Publications, Molly was the company's Technical Editor. Earlier in her career, Molly held a series of increasingly responsible positions in sales and marketing, software testing and analysis, writing, and editing. She is an experienced teacher and trainer and has done extensive charity work in the non-profit sector, both domestically and overseas.

Celebrate Museum Day: Get Free Tickets to Visit a Museum Saturday, September 22, 2018

museum day 2018

Museum Day is a wonderful annual program run by the Smithsonian Institution in the United States. Museum Day is a one-day event in which participating museums and cultural institutions across the United States provide free entry to anyone presenting a Museum Day ticket. Participants may download one ticket per e-mail address. The ticket provides free general admission on Saturday, September 22, 2018, for two people.

Here is the link to find out more, select a museum, and create the ticket: Visitors to the page can search for a museum by location or by subject. More than 1,250 museums participate in the event. Participating is free, it is easy, and the Smithsonian does not bombard people who sign up with spam or sell the captured information (name and e-mail address) information. Spread the word!

By the way, a museum does not have to be a Smithsonian Affiliate to participate in the Museum Day program. The museum does have to be located in the United States. Here is the link to learn more and register a museum:

Graphic Arts Industry-Related Museums

Of course, there are many different kinds of museums participating; but a quick search for museums related to printing turned up more than 100! A search for museums related to the graphic arts and design turned up hundreds more.

Here are only a few of the many museums, large and small, related to printing, the graphic arts, and design participating in Museum Day 2018:

  • The American Bookbinders Museum (San Francisco, California);
  • The Cooper Hewitt Museum (New York, New York);
  • The George Eastman Museum (Rochester, New York);
  • The International Printing Museum (Carson, California);
  • The Museum of the American Printing House for the Blind (Louisville, Kentucky);
  • The Museum of Arts and Design (New York, New York);
  • The Museum of Craft and Design (San Francisco, California);
  • The Museum of Printing (Haverhill, Massachusetts); and
  • The National Museum of Women in the Arts (Washington, DC).

Please note, the Print Center in Philadelphia is also participating in the program, but this particular museum does not charge admission at all. In fact, many of the printing and design museums do not charge admission and yet participate in order to boost their visibility. So, go! Take a friend!

And, please spread the word to managers of industry related museums not yet participating in the annual program. Participating is free and an excellent way to get attention, visitors, and (potentially) donations.

Please share a link to this page and to the Smithsonian Museum Day information far and wide. Let’s fill up our country’s museums on Saturday, September 22, 2018!

Methbot: the Method by Which Russians Are Stealing Millions of Digital Advertising Dollars From Advertisers and Publishers Every Day

Here we present the last of the articles which relate to the horrors Facebook has helped unleash on the world that my company, the Joss Group, published in the now defunct Digital Marketing Report newsletter. In this article, originally published in the January 2017 issue, we present a harrowing tale of theft on a dizzying scale.

When you read the article, I want you to think about what Putin might be doing with this money and how the same approach used to steal advertising dollars could be used to attack social media networks and followers. I promise you, too, that anything you come up with is nothing compared to what is really going on. Harrowing is the watch word…

I have pasted in below a JPEG of each of the pages from the issue with this article. Please let me know if you’d like to see a PDF of the issue. In addition, please do read the full report from WhiteOps; here is the link to the background information: The link for accessing the full report is in the background information.

Our article begins, “If this story had broken a few years ago, the company which broke open the story might have called it Ad Theft on Steroids or some such. Given the changes in popular culture, the reference made to methamphetamine in the WhiteOps special report on the latest, and most devastating to-date, of digital advertising theft operations is entirely current and apt. What WhiteOps first told the world about in late December 2016 is, indeed, theft on a dizzying scale.”

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Facebook Should be Worried About the FTC and Here is Why

Last week several news outlets, including the Washington Post, ran articles saying the Federal Trade Commission (FTC) is investigating Facebook, and a few days later the FTC officially confirmed the reports. Most of the articles said the FTC is looking into how Facebook has been butchering an agreement the FTC reached with the company back in 2011 regarding Facebook’s mis-use of user data back then. If the FTC concludes Facebook ignored the agreement, it could fine the company tens of thousands of dollars for each incident.

First, though, let me make my position clear. I am not a fan of Facebook and have long consider it a digital blight on the world. I do not and never have had a presence on Facebook as I realized, years and years ago, the main function of  the company and its main source of revenue is gathering and selling information about people using the social media platform. I have been telling people about my reasoned suspicions for years, too.

Mark my words: there is nothing good about Facebook.

I support, completely, the #DeleteFacebook movement.

I am convinced more and more and more information will be coming out in the next few days, weeks, and years about how Facebook has been collecting and selling information about people and also using that information on behalf of nefarious clients to help persuade and yes, even deceive, Facebook users.

We have only glimpsed, so far, the top of the tip of the iceberg on what has been going on with Facebook and Cambridge Analytica (CA), and this is only one of Facebook’s clients of this ilk.

Back to the FTC: I believe the FTC will also come to the conclusion Facebook has been involved in deceptive advertising practices, and once it does, I hope the agency takes considerable legal action against Facebook.

In January 2016 we published an article in the Digital Marketing Report newsletter about the FTC’s warning for advertisers and publishers about deceptive online advertising. Did Facebook deliberately provide advertising disguised as content to certain Facebook users on behalf of certain nefarious operators such as CA and perhaps the NRA? I am sure the FTC wants to know the answer to this question!

Here is the lead-in to our article:

The FTC Issues Deceptive Advertising Warning and Native Advertising Guide

On December 22, 2015 the United States Federal Trade Commission (FTC) issued an enforcement policy statement explaining how the consumer protection principles the FTC has established and enforced for decades apply to different advertising formats—including native ads which look like surrounding non-advertising content. While the FTC statement did not point the finger of blame only at digital advertising, the agency did make sure comments about such advertising were mentioned early and often in the statement.

The agency made it clear in the press release announcing the statement its long-standing policies apply to digital media, “The FTC’s policy applies time-tested truth-in-advertising principles to modern media,”said Jessica Rich, Director of the Bureau of Consumer Protection. “People browsing the Web, using social media, or watching videos have a right to know if they are seeing editorial content or an ad.”

The same day the FTC released the Enforcement Policy Statement, it issued a much shorter statement entitled Native Advertising: A Guide for Business. This guide, the FTC says, was written and released “to help companies understand, and comply with, the policy statement in the context of native advertising.

The business guidance gives examples of when disclosures are necessary to prevent deception and FTC staff guidance on how to make clear and prominent disclosures within the format of native ads.”

I have placed JPEGs of each page of the article below. This article is relevant and important information regarding a significant line of inquiry the FTC should undertake, if it has not already, regarding Facebook.

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Theft on Auto-Pilot: Bot Fraud in Digital Advertising or How to Waste Millions of Dollars Without Really Trying

Bots are digital robots programmed to do something online. Okay, there is a lot more to what bots are and what they do, but for now let’s just go with this quick definition.

Bots are doing a lot of bad things online. One of the most costly things they do online (costly for advertisers and marketers) is pretend to be human and to look at digital advertising. Several times we wrote in the Digital Marketing Report about such misdeeds and how bot fraud is one of the industry’ dirtiest and not-so-little secrets. Here is one such article, originally published in the March 2016 of the newsletter.

Opening text:

In mid-January 2016, the Association of National Advertisers (ANA) and White Ops released a report on the extent to which bots have infested and are sucking the life out of digital advertising efforts in the United States. Clearly, the bots are winning.

“The level of criminal, non-human traffic literally robbing marketers’ brand-building investments is a travesty,” said Bob Liodice, ANA president and CEO. “The staggering financial losses and the lack of real, tangible progress at mitigating fraud highlights the importance of the industry’s Trustworthy Accountability Group in fighting this war. It also underscores the need for the entire marketing ecosystem to manage their media investments with far greater discipline and control against a backdrop of increasingly sophisticated fraudsters.”

Forty-nine ANA member companies participated in the 2015 Bot Baseline study. Those participants deployed White Ops detection tags on their digital advertising to measure bot fraud. Data was collected from nearly 10 billion online advertising impressions across 1,300 campaigns over 61 days (from August 1 through September 30, 2015).

Here are JPEGs of the pages of the article:

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What Vizio was Doing Behind the TV Screen (Hint: It is Creepy, Very Creepy)

What Facebook has been caught out doing is bad, really, really bad. And, there is much more to this horrible story to come out in the news, much, much more.

Meanwhile, here is a story we published in the February 20, 2017 issue of the Digital Marketing Report newsletter. I have uploaded it here as two JPEG images.

Here, though, is some of the text from the article (in case you cannot enlarge the page images enough to read them):

Starting in 2014, Vizio made TVs that automatically tracked what consumers were watching and transmitted that data back to its servers. Vizio even retrofitted older models by installing its tracking software remotely. All of this, the FTC and AG allege, was done without clearly telling consumers or getting their consent. 

What did Vizio know about what was going on in the privacy of consumers’ homes? On a second-by-second basis, Vizio collected a selection of pixels on the screen it matched to a database of TV, movie, and commercial content. 

What is more, Vizio identified viewing data from cable or broadband service providers, set-top boxes, streaming devices, DVD players, and over-the-air broadcasts. Add it all up and Vizio captured as many as 100 billion data points each day from millions of TVs. 

Vizio then turned that mountain of data into cash by selling consumers’ viewing histories to advertisers and others. And, let us be clear: we are not talking about summary information about national viewing trends. According to the complaint, Vizio got personal. 

The company provided consumers’ IP addresses to data aggregators, who then matched the address with an individual consumer or household. Vizio’s contracts with third parties prohibited the re-identification of consumers and households by name, but allowed a host of other personal details, for example: gender, age, income, marital status, household size, education, and home ownership. And, Vizio permitted these companies to track and target its consumers across devices. 

This is what Vizio was up to behind the screen, but what was the company telling consumers? Not much, according to the complaint. Vizio put its tracking functionality behind a setting called Smart Interactivity. But, the FTC and New Jersey AG say the generic way the company described the feature—for example, “enables program offers and suggestions”—did not give consumers the necessary heads-up to know Vizio was tracking their TV’s every flicker. Oh, and the Smart Interactivity feature did not even provide the promised “program offers and suggestions.” 

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The Trade-off Fallacy: How Marketers are Misrepresenting American Consumers and Opening Them up to Exploitation

I have decided, in light of the shocking disclosures about Facebook which have come to light during the past few days, to share some of the content from a Digital Marketing Report, a monthly newsletter for digital marketing professionals we published for two years (May 2015 through May 2017).

For various reasons I made the decision in 2017 to stop publishing the report. One of the reasons, admittedly, was disappointing subscription numbers. But, as I suspected then and now, many (not all) digital marketing professionals are not concerned with the moral and ethical aspects of what they do. Rather, they focus unwaveringly on the money they make.

I knew then, and I know now, that most people do not understand how much information various companies are collecting–and selling to anyone who comes up with the cash–about what people do and say online. While there are benign uses for such data, there are some very sinister and even evil uses. I hope, in the coming months and years, this knowledge will spread widely, and people will demand the situation change dramatically.

Enough preaching for now…here a few of the statements from the article.

Editor’s note: in June 2015, the Annenberg School for Communication, which is part of the University of Pennsylvania, published a report entitled  The Trade-off Fallacy: How Marketers are Misrepresenting American Consumers and Opening Them up to Exploitation. The basis for the report,written by three respected and well-known professors, is survey results from discussions with more than 1,500 adult consumers in the United States.

New Annenberg survey results indicate marketers are misrepresenting a large majority of Americans by claiming Americans give out information about themselves as a trade-off for benefits they receive. To the contrary, the survey reveals most Americans do not believe “data for discounts” is a square deal.

It is evident the amount of information marketers have already collected is enormous. For example, the Forrester Research consultancy estimated in 2014 database marketing firm Acxiom has about 1,500 data points for each of over 500 million active Internet users, most of them in the United States. Another 2014 Forrester report looked to not-too-distant circumstances where marketers would routinely make decisions based on “a customer’s circle of social relationships and influencers…sensor data [from in-store technologies], streaming real-time data, acquired data [from firms such as Acxiom]…anything.”

We also found widespread suspicion: 72% of Americans reject the idea “what companies know about me from my behavior online cannot hurt me.” When we combined the people who are resigned with those who believe what firms know can hurt them, we found 41% of Americans are not only resigned, they hold a dark concern the basic dynamics of the emerging marketplace will cause them injury—and that they cannot control it.

Marketing and retailing executives have typically played down any concerns about their use of shopper data. One way has been to depict an empowered public accepting the notion it is releasing data willingly as a trade-off for benefits it receives. Our survey challenges marketers’ typical cost-benefit analysis defense by showing quite clearly most Americans do not accept the fairness of getting discounts in trade for their data.

Please read and share with others this post and the full Annenberg School for Communication report, located here: